The Snap It Sweeps UGC Campaign was created to generate awareness about Zicam Remedy Nasal Swabs. The “Snap It” concept was a straight lift from the product usage ( the swab can be release by snapping the tube between your fingers ) So we asked our audience to Snap a Selfie and share it with @ZicamSnapitSweeps for a chance to win daily prizes. The campaign ran over a period of two months and generated a substantial amount of interest ,reaching 32.5K consumers and generating 8.9K photo entries on Instagram and Facebook.