To fit in with the theme of “Always restless” we created an activation called the #GLA adventure, a series of 3 weekend adventures which took place nationwide. Each weekend was used to highlight the many features of the GLA as well as giving our young audience the chance to be part of an epic adventure alongside celebrities and trendy bloggers.By Creating a Great Customer Experience we generated Social Media content that got our dynamic and young target market talking (Facebook, Twitter, Youtube, Instagram and Pinterest). The Campaign was supported by TVC, Radio spots, print and outdoor.